I’m trying a new thing on this blog, where I read some books and share what I learn. This will be fun because I like reading and sharing what I learn. Also, one of my goals this year is to find more time to read. Let’s see how that goes.
Lately, I’ve been reading more about business, sales, and marketing and I’m a big fan of Derek Sivers’s blog. So I looked at his website and found out that he compiled a list of his articles into a book:
Anything You Want: 40 lessons for a new kind of ENTREPRENEUR
I’ve finished the book in one sitting. I literally couldn’t stop reading it. Basically, the author Derek Sivers is some sort of a monk: he is a musician, an entrepreneur, a programmer, writer and so many other things. He accidentally started a multi-million dollar business by solving his own itch and helping his musician friends. His approach to growing his business is to focus on helping his customers and making them happy. He didn’t even want to grow the business. His marketing strategy is also centered on helping his customers and making them smile so they could tell their friends. He figured out pricing by copying his local CD store with only two numbers. His writing style is simple yet beautiful and fun to read. Every chapter is basically a new lesson that challenges a viewpoint of how the world works.
This was by far one of the best books I’ve ever read. For me, it was refreshing to see how someone could focus on solving a problem and helping other people and enjoying his life while doing it.